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5 Quick Rules to Successfully Market Online

April 23, 2012, 10:46 am  /  Comments (0)

After spending more money than I probably should have on my wedding last year, I decided it was time to recoup some cash.  So to Craigslist, Ebay, Pinterest and other online sites I went to peddle my wares.  I sold...

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How the Five Senses Build Trust and Brand Loyalty

April 19, 2012, 9:11 am  /  Comments (0)

Most marketing tends to be limited to two senses, sight and sound and the majority of marketing limited to sight alone.  As we know, our senses are very good about creating a memory, and the memory further develops into a relationship whether that is good or bad.  The relationship then further moves down the path of an immediate response which ultimately is the purchase of the...

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Is Confirmation Bias Impacting Your Advertising Decisions?

April 18, 2012, 11:39 am  /  Comments (1)

I consider myself an avid stock market investor, with at least a modicum of success over the last thirty years or so. I have long recognized the importance of understanding the role that emotions and investor psychology play in investment decisions. Kevin, my scientist son said to me recently,...

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Prepress Knowledge Helps Make Our Artists Successful

April 12, 2012, 8:13 am  /  Comments (0)

My 8 year anniversary as an employee of S&D just passed a little over a week ago and time has gone by in what feels like the blink of an eye. During my time here as a Production Artist I've worked with literally millions of files. As I paused to reflect on all the education and experiences that have led me down my career path, I realized that I owe a great deal to the...

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7 Brand Lessons from The Hunger Games

April 11, 2012, 8:22 am  /  Comments (2)

By now you have all heard of The Hunger Games book and movie phenomenon that has taken the world by storm. My ‘tween daughter introduced me to the trilogy and has seen the movie no less than four times. I am a fan as well, albeit not as ardent as my...

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